Wednesday, 8 February 2012

Yak not Mac

Sandy Chaney with her pet Yak
I watched SBS news a few weeks back and the thought police had been hard at work. Three of the five bits of vision had had sensitive bits pixelated out. Its fashionable to edit out people who are certain ages, genders, colours and religions. Pretty soon we'll be editing out house bricks and marsupial mice.
This Aussie beer ad for Matilda Bay Brewery - Fat Yak Pale Ale cashes in on this very nicely.
So photographers, put your left field caps on. rather than just 'copying' a sign or ad, interact with it and record the interaction.


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